OUTLANDER

This project was a great test of utilizing key skills in a group of designers to create a unique solution with a piece of each collaborator. We were assigned to embody the existing design language of a company in a vastly different market and transition it to fit into a category of the biking world. In this group, we chose to keep the intensity of the Alienware brand and gear it towards downhill mountain biking, a fast pace, performance-focused world that requires a very high level of protection.